When it comes to creating a “Retargeting Campaign” there’s one thing you MUST have… someone to “remarket to”! So in simple terms…these kind of campaigns are where you are reaching people that have ALREADY engaged with your sales funnel in some sort of way!
So the way that this is done is by creating a “custom audience” for your Buyers & Subscribers lists as well as fans of your Facebook page! (keep reading as we talk about each custom audience in depth!)
BUT… the most underutilized aspect when it comes to retargeting campaigns is creating a custom audience for “Abandoned Carts” only!
By creating custom audiences and “attacking” people that have actually shown interest in your brand can easily scale your business from 6 to 7 figures! This is where 90% of eCom store owners are leaving an INSANE amount of money on the table!
Stop running campaigns and wishing it will convert like crazy…Take control of your businesses “destiny” and know EXACTLY who your targeted audience is!
Now let’s dive deep into the “meat and potatoes” as we are revealing our strategy for the 1ST
A) RETARGETING PEOPLE ON YOUR BUYERS LIST
So first things first…If you’re a “beginner” let me briefly explain to you guys what exactly a buyers list is….So this is when someone purchases from you… and you receive their information as well as obtain their email address!
Now the way you upload this list is by uploading a CSV file to Facebook™ and the way their algorithm works is that they look in their database to see if that email you provided matches and then if they do…BOOM you can easily run campaigns solely to those people! I know pretty amazing right….
First things first…you CANNOT run these campaigns without existing customers (just to clarify)…This strategy is used when it comes to OPTIMIZING and SCALING!
When targeting people that have previously purchased from you…it would be appropriate to consider this actual campaign to be in the “loyalty stage”!
- Campaign Stage– Targeting your buyer’s list and rewarding existing customers can come in several variations…Let’s start with your Campaign Ad Objective! If you’re looking for “repeat” customers then choose the “Conversion” Ad objective!
(remember every single campaign you run MUST have a goal!)
2. Ad Set Stage– The stage is the MOST important so listen up!
When you are the “audience section” this is exactly where you create a “Custom Audience”…that way you ONLY target people who’ve bought from you and exclude the rest of the world!
It gives you the option to create a “Custom Audience” or a “Lookalike Audience” and for this particular campaign you’re going to choose “Custom Audience”!
Lookalike Audiences (LAA) is when Facebook takes those people that you gave them through a CSV file and what they do is go and find DIFFERENT people who essentially “look like” the ones on your list based on interest, age, demographics ext!
3) Ad Creation Stage– This is where the term “think outside the box” comes into play!
So in particular…If we are targeting our “buyers list”…We know one thing…They are aware of our brand AND clearly enjoy our product/service! So this is where you can run a loyalty campaign and reward those people for buying from you.
Here are just a few examples of what I mean when I say “Rewarding Customers”
- Offer them free shipping!
- Offer them 15% off a future order!
- Offer them exclusive membership benefits!
- Offer them something of VALUE in exchange for a customer testimonial…That way you can run a customer testimonial ad and have a person vouching and standing behind your brand!
- Split test 2 different incentives…run it for at least 5 days…see which Ad is performing better and optimize from there! (If your list isn’t responding well to one of them…Kill it!)
(ALL THESE EXAMPLES HELP GROW CUSTOMER LIFETIME VALUE!)
- B) RETARGETING PEOPLE ON YOUR SUBSCRIBER EMAIL LIST/ FANS OF FB PAGE
These people on your subscriber list are NOT necessarily people that have bought from you BECAUSE if you have previously ran a campaign for “Lead Generations” or have used ClickFunnels to generate leads…in exchange for something of value…they only “opted-in” and didn’t actually purchase from you! As far as targeting fans of your FB™ page… it’s not a guarantee that these people have ACTUALLY bought from you! There are a TON of people who only “like” pages just to show their friends/family that they have engaged with whomever!
- Campaign Stage: Once again, I want to stress the importance of having a GOAL before running any advertising campaign! In this case, we are targeting people on our “Subscriber List”, meaning we still have to win over the loyalty of those people! Ad objectives can vary depending on what your GOAL actually is!
2) Ad Set Stage-
Very similar to what we talked about previously above…Once you create a “Custom Audience” instead of targeting only your “Buyers List” and excluding the rest of the world…We are targeting our ENTIRE subscriber’s list and excluding the rest of the world!
3) Ad Creation Stage-
Once again…This is where you get creative! You haven’t exactly “dazzled” these people yet because let’s be honest these people haven’t purchased from you…at least not yet! Now…give them that extra push and close the deal! Offer them deals that they CANNOT pass up! You can essentially break even and make no profit but that’s OK! You’ll make up for it on the “back-end” when you remarket to those people…
Look…the whole point of this campaign is to get people FROM your “Subscriber List” TO your “Buyers List”!
- C) TARGETING PEOPLE WHO’VE ABANDONED THEIR CART
So this is slightly different than targeting both your buyers list and subscriber lists!
So if you’re wondering…What in the world is he talking about with Abandoning Carts…? It simple means that someone didn’t complete the checkout process for any reason…This can be for can be for several reasons like the prospect didn’t like the shipping charge or maybe they just didn’t have enough time and got side tracked! Whatever the reason may be…you want to CLOSE THE DEAL! Stop leaving these peoples money “on the table”!
- Campaign Stage-
So once again…we are uploading and creating a “Custom Audience” for people who have not completed the checkout process…So this is EXACTLY where you keep YOUR brand fresh in someone’s mind! Don’t let them forget about the product/service they were so close to purchasing! One more time for the people in the back…Every campaign MUST have a GOAL!
2) Ad Set Stage-
Very similar to the other campaigns explained previously…This is where you create a “Custom Audience” for people who have abandoned their cart only! Leave out EVERYONE else in the world and CLOSE THAT DEAL! The goal of this campaign is to get people FROM the “Abandoned Cart List” TO your “Buyers List”!
3) Ad Creation Stage-
Okay so lastly, this is where we get creative and turn that prospect into a customer! Give them a little extra so that the prospect can remember 100% and go recover their cart! This is where you want to go above & beyond to please the customer and make it IMPOSSIBLE for the prospect to decline the offer! The whole point of this campaign is to capitalize when people are expressing interest in your brand! Once again stop leaving money unclaimed! Take what’s on the table!
Most of our readers are always asking us what our TOP performing ads look like and what the structure for our campaigns are. I am going to outline EXACTLY what we have been doing and the process and thought pattern behind it and let you see inside OUR business.
However, before I talk about ANY campaigns I must tell you first. They aren’t the best… perfect… incredible ROI campaigns. Just like anyone else my campaigns fail however we don’t have the HIGHEST failure rate since we know what works. If you are apart of the eCom Dudes Academy you also know what is working right now when it comes to running successful FB™ ads.
This entire outline gives you the IDEA of what I am doing in all my businesses (ecommerce and info) to make my products JUMP off the shelf and get them moving like crazy.
So it’s come to my attention that the way we do things aren’t so much ‘traditional’ rather they are unorthodox. HOWEVER, we completely understand that and we know that it will take the community as a hole to piece their own strategy together.
I have a big ‘value first’ mindset. I rather make a $200 physical product sale… close a $10,000+ client… make a $997 course sale than go after $30… $50… etc. My entire funnel is drive by CONTENT and (without my audience knowing it yet) a tiny bit of pre-selling.
I also love to RETARGET those that come to my assets. If it’s my eCom sites I LOVE LOVE LOVE to retarget. My biggest form of ROI is retargeting thus why this strategy even came about. I had to get more people into the retargeting without suffering from an ‘overlap’.
Which leads me to my next statement… Understanding YOUR customers WHY is super important. Why they purchase. Why they are interested in your brand and most importantly why they AREN’T.
If you can understand WHY they take action and what makes them tick you are already halfway through the battle.
When you figure out your customers ‘why’ you can run campaigns. We LOVE to run lead based campaigns because we can capture leads and market to them over and over again.
Most advertisers strive for 1 sale and keep chasing that 1 sale and never nourish their current customers. If you are one of those people, STOP! Your goal is to spend a dollar to make $2+…. And KEEP making that over and over again. So after you spend a buck you hope you can make that back 10-20X over the course of a year.
When we build up a retargeting database (via content driven marketing – we teach you HOW we build our retargeting lists in this article) we set out to get CONVERSIONS.
Our conversions – as mentioned before – are typically leads. Leads are worth more to us than 1 sale. 1 sale for us = around 23 leads. 23 leads to us = $1 per lead average per month. So you do the math….
MOVE ON TO LAA
Once we start building and generating leads we do the following:
- Create a 1% USA LAA based on PAGE engagements (ads, video views, likes, shares, everything on our page). We are advertising our retargeting campaign with our page so why not use it to our advantage?
- Create a 1% USA LAA from our leads list. We are building the list so we can to find similar people on as to the ones our list.
SPLIT THE CAMPAIGNS BY AGE
From these 2 we do something different.
- From the 1st LAA we break down the age groups 18-24 | 25 – 36 | 35 – 44 |
- From the 2nd LAA we do the same thing
We let the campaign run for at least 3-5 days.
NOTE: YOUR LEADS AND CONVERSIONS WILL BE HIGH ON THE FIRST DAY AS FACEBOOK DOES ITS JOB AND FINDS YOU THE RIGHT PEOPLE FOR THE LOWEST COST. We are also automatic bidding on these.
CREATE NEW LAA’S
Rinse and repeat. From our new ads we have more page engagements, likes, link clicks, conversions and we create MORE LAA’s.
The trick here is to let the ads run for at least 7 days so when you create new Custom Audiences you can target the people in the last 7 days and have a FRESH batch of new people to target.
Once you do that go ahead and recreate a Look-A-Like and BAM! There you go. You now have a FRESH custom audience and LAA to have fun with.
DONE FOR YOU HIGH CONVERTING ADS
If you are struggling to create high converting ads we’ve done something SUPER special for you.
We’ve created the top 5 ads that we are currently using in our brands. You can download them here and they are 100% free. They are SUPER high converting ads that generate leads like crazy and just as many sales!
These ads are plug and play. Simply edit the images and upload. They are already in the correct ad size for FB™ ads.
Till next time,
Founder, eCom Dudes
When it comes to FaceBook™ Ads… we ALL get slumped here and there.
eCommerce can be VERY trick with FaceBook™ and if done incorrectly can leave your wallet feeling EXTREMELY lighter than it started off.
Over $500,000 spend in FB ads we have 4 extremely insightful tips. Whether you are a beginner or an advanced FB marketer these tips are sure to help you save hundreds or even thousands of dollars on testing and allow you to become profitable way faster then you thought was possible.
Here are our 4 top tips to help you increase your ROI from your campaigns.
#1 – Define Your Audience!
One of my favorite analogizes is this: Imagine building a house. Can you build a house on thin air? No! You cannot. You have to have a solid foundation. You have to have LAND to build that house on.
This is the same with you eCommerce stores. If you build your store without doing research in th ebbing you are setting yourself up for immense failure before you ever get started.
Your first task is to DEFINE your audience and know WHO you are targeting and what they want. Most importantly WHY they want it and what TRIGGERS them to purchase. If you can define and determine WHO and WHY you already won half the battle.
Defining your audience isn’t hard at all…
Ask your yourself these questions here. Write them down, type it out… do whatever you have to do to commit this to memory because its only going to help you in the long run.
A) WHY does someone want this? Does it satisfy a certain need or help with a problem they have at that point in time?
B) Will someone browsing Facebook purchase this IMPULSIVELY? Can I make a sale just by someone seeing this on their news feed rather quickly?
C) WHO is buying this? What type of person? Someone in dire need of a solution… someone who is vein… etc. Define WHO is purchasing.
#2 – Going Broad?
If you sell iPhone cases… you sell chokers.. you already know you need to go broader.
How broad? Well that is VERY dependent on your targeting and you BETTER know what you are doing…
Not only knowing what you are doing, but you MUST 100% have the budget needed for brand targeting with the expectation that you will NEVER see that money again if it doesn’t go the way you planned (NEWS FLASH: Nothing in eCommerce ever goes as planned).
However if you are going BROAD this is what I suggest:
Minimum audience size: 700,000 potential reach with all targeting done
Maximum audience size: 1,500,000 (1.2M is ideal but some audiences won’t let you dive that deep).
Now lets not forget this also includes micro targeting with Men and Women and by LOCATION.
This is an example of BROAD targeting done CORRECTLY
If you want to learn more about this make sure you watch our 4 part training series we’ve created for you here.
#3 – Dig Deeper
Niching down is your BEST BET to find high converting audiences that EAT UP your offers.
Your best bet for niching down is to use this simple formula.
In demand product + micro audience that the product fits into = Run ads
It’s rather simple. You want to find people that are EASY to target with a specific product. Once you find these people you are going to have to create ads specific for them.
Thats how we dominated with a TEST pit bull page and a few products we tested.
Check out the page here.
Check out our targeting:
As you can see we found the SUPER passionate audience (and I knew about them because I love Dogs and Pit Bulls as well) and I went ahead and targeted them with adorable pit bull stuff.
I used TONS of dark post ads with this audience and they are VERY prime to purchasing merchandise.
Now… for my last tip.
#4 – Test Test Test
There is no possible way anyone will be able to become successful with FB ads without a few things.
A) Testing. You MUST test. Doesn’t matter if you are new or a veteran testing is part of the game and you must test and keep testing in order to find your winners.
Don’t get discouraged when you can’t find your winner right way. You must be persistent. Check this video out to help you understand more of why people fail.
Here’s the deal.
We know not EVERYONE is struggling but for the VAST majority that are.. we’ve created the BEST 4 part video series for you here. You will be able to learn how to finally target correctly and create ads and what needs to be done to create highly successful FB ad campaigns.
It’s 100% free to watch and its on us. You are going to learn:
- Perfect Targeting – there are ‘perfect’ ranges of targeting that you should know and implement when running FB ads. Failure to comply with these targeting strategies can lead you to compete failure with your ads.
- The 500K Rule – we know some audiences respond better to certain ads depending on the size of the audience. Make sure you pay close attention to this part.
- Broad Targeting – there is a VERY specific strategy you need to follow if you have a generic store compared to a niche store and we tell you exactly hot to perfectly target with a broad store.
Download your free training videos here now while we still have this up and available to the public. See you soon,
CEO, eCom Dudes
Imagine how YOUR life could be changed with results like these:
Watch The Interview Of The $20,000,000 eCom Master Himself:
1 – Find your GOLDEN Product
Finding the perfect product can be EXTREMELY complicated. However, we love certain tools to make out lives easier.
Watchcount allows us to cross reference with eBay to check what is selling extremely well.
You can even use the AliExpress best sellers listings to find some of the highest selling and BEST selling products (recommended for basic research).
However, you want to make sure whatever market you tap into NEEDS what you are trying to sell. If you are trying to sell something your audience DOES NOT WANT.. you will have little to no success.
However, when you are looking for a product just keep in mind that you want to find something you can offer upsells with.
For example if you start off with a burger you can upsell fries. If you start off selling a shoe you can upsell socks, laces, etc…
2 – Run FaceBook Ads FIRST (instant feedback)
For some reason 90% of people think the ‘grass is greener on the other side’ meaning that everyone thinks its MUCH easier to advertise on another platform OTHER THAN FaceBook.
The truth is you want to start off with FaceBook Ads so you can easily growth hack your way into any market and start generating sales and a consistent flow of revenue.
Once you master the art of FaceBook ads you can SCALE INTO Google Traffic.
Let me explain in a few moments.
3 – Sell Higher Priced Products
When it comes to higher price products you MUST start getting involved.
To many eCom store owners are AFRAID of raising their prices or having it as a ‘premium’ price.
Here is a complete mindset shift: With one of Fred’s store his average order is $2,000+. Yes that is average order value.
Meaning YOU need to start using this pricing strategy.
4 – Increase Perceived Value
This goes hand and hand with #3.
If you can easily increase the PERCEIVED value (what people THINK its worth) you will be able to sell it for ANYTHING you want.
Think about this…
In the pharmaceutical world (we want to use a MASSIVE Billion Dollar Market for this example)
Generic prices are $21 compared to brand name $80+
People perceive the BRANDS as better quality and will work much better.
Same thing in eCommerce.
The way you make people PERCEIVE your products Weill be a direct reflection of how much you can sell your products for.
DO NOT BE AFRAID TO INCREASE YOUR PRICE ON HIGHER QUALITY PRODUCTS!!
5 – Scale To Google Search Traffic
When it comes to scaling Fred has been able to build a MASSIVE empire using NOTHING but Google Search.
When it comes to Google you need to remember…
Your customer isn’t going to FaceBook and typing in “Buy XYZ” the are going where?.. Well, lets face it… GOOGLE!
That means they are BUYER traffic. FaceBook is INTERRUPTION traffic.
When it comes to Google Adwords its NOT EASY however, its massively profitable if you know what you are doing.
Our suggestion is to MASTER FaceBook before you ever get started with AdWords.
If you have ever tried to create FaceBook ads and FAILED miserably we have JUST the training for you.. oh, and let me mention this before we get started. Its 100% FREE. On us!
You will learn
- How to PROPERLY target in 2017 onwards
- Quickly and affordably start generating sales on command without breaking the bank
- Knowing WHERE to find buyer traffic on FaceBook and how to rapidly optimize for it
- And SO MUCH more
Register for the free training here. We look forward to helping you achieve your goals and look forward to hearing from you once we do.
CEO, eCom Dudes
Before we start I HIGHLY suggest watching the video to CLEARLY understand these products and the dynamics behind them.
#1 Pitbull Necklace
I LOVE the pit bull niche and its extremely easy to target since the niche is very passionate and Facebook gives you tons of targeting options.
#2 – iPhone 7/7s Tempered Glass
When the new iPhone was announced and released we ran a MASSIVE promotion targeting iPhone 7 as interest and WOW our results were INCREDIBLE.
We did a generic targeting inside the USA and let Facebook do what they do best – optimize for us.
#3 – Women’s Chokers
Now this is HARD to target because you need to go broad. However our main objective when we run these type of offers and ads is to get 25 purchases as FAST as we can to cook our pixel FAST.
Once we have 25 purchases Facebook self optimizes and starts getting everyone we are looking for to see our ad.
Your main goal is to FLOOD this product with sales and then target women inside the USA and let the ad run its course.
Start at $5 / day and let it run.
#4 – Babies
Now this is REALLY hard since there are TONS of products that have been working INSANELY well for us in the baby space.
There really isn’t a correct way to go out and there and chose a product its more so what the market (mothers) dictate at the time is ‘trendy’.
When it comes to targeting you can easily go and target mothers within Facebook (this isn’t a targeting post so I won’t go in-depth. You can check out our targeting posts for more information).
#5 – Survival Emergency Kit
Survival is STILL hot, however you want to create funnels with survival.
Survival buyers purchase based on fear. If you can easily hit that fear point then you can easily sell anything in the space.
#6 – Beard Shaper
If you are going to do this you are going to have MUCH BETTER luck building a beard brand OR you have to go with a higher pricing strategy (with bundle offers).
Remember beard falls under an aesthetic look and people will spend ANY AMOUNT of money to look good.
#7 – Cycling Odometer
Target cycling brands and fan pages 😉 I’ll leave the rest up to you.
#8 – Fishing Lures (Packaged / Premium Pricing Strategy)
Everyone is trying to sell fishing lures 1 by 1.
We are going out there and BUNDLING the lures and purchasing bundles and selling them THAT WAY.
Our targeting is DIFFERENT then what everyone else uses however, as I mentioned before, you can read up on our targeting on a different post.
Strugglign with ads?
If you are struggling with targeting and ads we cover targeting and facebook ads inside the eCom Dudes Academy.
This month we are releasing our massive ‘FaceBook Ads Remastered’ course inside the Academy where Dan Dasilva shows you LIVE how to create a PERFECT ad that is going to generate INCREDIBLE amounts of sales. Not only will you learn exactly how to create the perfect ad you will also learn how to target properly with new conversion window time periods and how the new ‘dynamic audience reach’ is going to DRAMATICALLY affect your ROI.
This is information that isn’t being shared anywhere else except inside the eCom Dudes Academy and you are MOMENTS away from learning it all and generating thousands of dollars every single day.
If you are interested in getting instant access to our FaceBook Ads Remastered click here, sign up and get instant to all the content you will ever need to get your store up and running and successful.
See you on the inside,
Struggling with FaceBook ads?
The problem with Facebook ads is there are SO MANY different strategies you can use. Many different people pulling you in TONS of directions.
I think here at eCom Dudes Academy one of our coaches Ben Malol has laid out the PERFECT strategy for Facebook ads that WE’VE been using SECRETLY behind the scenes.
Here is it…
Here is the cheat sheet (on us!)
(NOTE: If you are interested in ALL of our cheat sheets and Ben’s walkthrough of how to create highly successful FaceBook ads make sure you are apart of the eCom Dudes Academy. Ben is one of 12 coaches we have this year who teach their strategies to creating highly successful eCommerce stores from scratch. Learn more here.)
Creating successful ads is going to be SUPER easy once you have this process set up for you!