FB™ Ads Strategy For Consistent Sales
Most of our readers are always asking us what our TOP performing ads look like and what the structure for our campaigns are. I am going to outline EXACTLY what we have been doing and the process and thought pattern behind it and let you see inside OUR business.
However, before I talk about ANY campaigns I must tell you first. They aren’t the best… perfect… incredible ROI campaigns. Just like anyone else my campaigns fail however we don’t have the HIGHEST failure rate since we know what works. If you are apart of the eCom Dudes Academy you also know what is working right now when it comes to running successful FB™ ads.
This entire outline gives you the IDEA of what I am doing in all my businesses (ecommerce and info) to make my products JUMP off the shelf and get them moving like crazy.
So it’s come to my attention that the way we do things aren’t so much ‘traditional’ rather they are unorthodox. HOWEVER, we completely understand that and we know that it will take the community as a hole to piece their own strategy together.
I have a big ‘value first’ mindset. I rather make a $200 physical product sale… close a $10,000+ client… make a $997 course sale than go after $30… $50… etc. My entire funnel is drive by CONTENT and (without my audience knowing it yet) a tiny bit of pre-selling.
I also love to RETARGET those that come to my assets. If it’s my eCom sites I LOVE LOVE LOVE to retarget. My biggest form of ROI is retargeting thus why this strategy even came about. I had to get more people into the retargeting without suffering from an ‘overlap’.
Which leads me to my next statement… Understanding YOUR customers WHY is super important. Why they purchase. Why they are interested in your brand and most importantly why they AREN’T.
If you can understand WHY they take action and what makes them tick you are already halfway through the battle.
When you figure out your customers ‘why’ you can run campaigns. We LOVE to run lead based campaigns because we can capture leads and market to them over and over again.
Most advertisers strive for 1 sale and keep chasing that 1 sale and never nourish their current customers. If you are one of those people, STOP! Your goal is to spend a dollar to make $2+…. And KEEP making that over and over again. So after you spend a buck you hope you can make that back 10-20X over the course of a year.
When we build up a retargeting database (via content driven marketing – we teach you HOW we build our retargeting lists in this article) we set out to get CONVERSIONS.
Our conversions – as mentioned before – are typically leads. Leads are worth more to us than 1 sale. 1 sale for us = around 23 leads. 23 leads to us = $1 per lead average per month. So you do the math….
MOVE ON TO LAA
Once we start building and generating leads we do the following:
- Create a 1% USA LAA based on PAGE engagements (ads, video views, likes, shares, everything on our page). We are advertising our retargeting campaign with our page so why not use it to our advantage?
- Create a 1% USA LAA from our leads list. We are building the list so we can to find similar people on as to the ones our list.
SPLIT THE CAMPAIGNS BY AGE
From these 2 we do something different.
- From the 1st LAA we break down the age groups 18-24 | 25 – 36 | 35 – 44 |
- From the 2nd LAA we do the same thing
We let the campaign run for at least 3-5 days.
NOTE: YOUR LEADS AND CONVERSIONS WILL BE HIGH ON THE FIRST DAY AS FACEBOOK DOES ITS JOB AND FINDS YOU THE RIGHT PEOPLE FOR THE LOWEST COST. We are also automatic bidding on these.
CREATE NEW LAA’S
Rinse and repeat. From our new ads we have more page engagements, likes, link clicks, conversions and we create MORE LAA’s.
The trick here is to let the ads run for at least 7 days so when you create new Custom Audiences you can target the people in the last 7 days and have a FRESH batch of new people to target.
Once you do that go ahead and recreate a Look-A-Like and BAM! There you go. You now have a FRESH custom audience and LAA to have fun with.
DONE FOR YOU HIGH CONVERTING ADS
If you are struggling to create high converting ads we’ve done something SUPER special for you.
We’ve created the top 5 ads that we are currently using in our brands. You can download them here and they are 100% free. They are SUPER high converting ads that generate leads like crazy and just as many sales!
These ads are plug and play. Simply edit the images and upload. They are already in the correct ad size for FB™ ads.
Till next time,
Founder, eCom Dudes