The 6 Figure FB™ Ad System For eCom (Revamped For 2017)
When it comes to FaceBook™ Ads… we ALL get slumped here and there.
eCommerce can be VERY trick with FaceBook™ and if done incorrectly can leave your wallet feeling EXTREMELY lighter than it started off.
Over $500,000 spend in FB ads we have 4 extremely insightful tips. Whether you are a beginner or an advanced FB marketer these tips are sure to help you save hundreds or even thousands of dollars on testing and allow you to become profitable way faster then you thought was possible.
Here are our 4 top tips to help you increase your ROI from your campaigns.
#1 – Define Your Audience!
One of my favorite analogizes is this: Imagine building a house. Can you build a house on thin air? No! You cannot. You have to have a solid foundation. You have to have LAND to build that house on.
This is the same with you eCommerce stores. If you build your store without doing research in th ebbing you are setting yourself up for immense failure before you ever get started.
Your first task is to DEFINE your audience and know WHO you are targeting and what they want. Most importantly WHY they want it and what TRIGGERS them to purchase. If you can define and determine WHO and WHY you already won half the battle.
Defining your audience isn’t hard at all…
Ask your yourself these questions here. Write them down, type it out… do whatever you have to do to commit this to memory because its only going to help you in the long run.
A) WHY does someone want this? Does it satisfy a certain need or help with a problem they have at that point in time?
B) Will someone browsing Facebook purchase this IMPULSIVELY? Can I make a sale just by someone seeing this on their news feed rather quickly?
C) WHO is buying this? What type of person? Someone in dire need of a solution… someone who is vein… etc. Define WHO is purchasing.
#2 – Going Broad?
If you sell iPhone cases… you sell chokers.. you already know you need to go broader.
How broad? Well that is VERY dependent on your targeting and you BETTER know what you are doing…
Not only knowing what you are doing, but you MUST 100% have the budget needed for brand targeting with the expectation that you will NEVER see that money again if it doesn’t go the way you planned (NEWS FLASH: Nothing in eCommerce ever goes as planned).
However if you are going BROAD this is what I suggest:
Minimum audience size: 700,000 potential reach with all targeting done
Maximum audience size: 1,500,000 (1.2M is ideal but some audiences won’t let you dive that deep).
Now lets not forget this also includes micro targeting with Men and Women and by LOCATION.
This is an example of BROAD targeting done CORRECTLY
If you want to learn more about this make sure you watch our 4 part training series we’ve created for you here.
#3 – Dig Deeper
Niching down is your BEST BET to find high converting audiences that EAT UP your offers.
Your best bet for niching down is to use this simple formula.
In demand product + micro audience that the product fits into = Run ads
It’s rather simple. You want to find people that are EASY to target with a specific product. Once you find these people you are going to have to create ads specific for them.
Thats how we dominated with a TEST pit bull page and a few products we tested.
Check out the page here.
Check out our targeting:
As you can see we found the SUPER passionate audience (and I knew about them because I love Dogs and Pit Bulls as well) and I went ahead and targeted them with adorable pit bull stuff.
I used TONS of dark post ads with this audience and they are VERY prime to purchasing merchandise.
Now… for my last tip.
#4 – Test Test Test
There is no possible way anyone will be able to become successful with FB ads without a few things.
A) Testing. You MUST test. Doesn’t matter if you are new or a veteran testing is part of the game and you must test and keep testing in order to find your winners.
Don’t get discouraged when you can’t find your winner right way. You must be persistent. Check this video out to help you understand more of why people fail.
Here’s the deal.
We know not EVERYONE is struggling but for the VAST majority that are.. we’ve created the BEST 4 part video series for you here. You will be able to learn how to finally target correctly and create ads and what needs to be done to create highly successful FB ad campaigns.
It’s 100% free to watch and its on us. You are going to learn:
- Perfect Targeting – there are ‘perfect’ ranges of targeting that you should know and implement when running FB ads. Failure to comply with these targeting strategies can lead you to compete failure with your ads.
- The 500K Rule – we know some audiences respond better to certain ads depending on the size of the audience. Make sure you pay close attention to this part.
- Broad Targeting – there is a VERY specific strategy you need to follow if you have a generic store compared to a niche store and we tell you exactly hot to perfectly target with a broad store.
Download your free training videos here now while we still have this up and available to the public. See you soon,
CEO, eCom Dudes